Apple has teamed up with legendary Japanese fashion house Issey Miyake to launch the iPhone Pocket, a sculptural, 3D-knitted accessory that’s already turning heads in both the tech and fashion worlds. This limited-edition release, available from November 14, 2025, marks a rare crossover between Silicon Valley innovation and avant-garde Japanese design—and it’s sparking plenty of conversation.
A Pocket Like No Other
Forget bulky phone cases or utilitarian pouches. The
iPhone Pocket is designed as a wearable extension of your wardrobe, inspired by Issey Miyake’s iconic pleats and Apple’s minimalist ethos. Crafted in Japan, the accessory features a unique 3D-knitted construction that stretches to fit any iPhone model, plus other small essentials like AirPods or cards. When stretched, the ribbed textile subtly reveals its contents, letting users
peek at their iPhone display without removing it.
The accessory can be worn in multiple ways—on the arm, over the shoulder, across the body, or even tied onto a bag—making it as versatile as it is stylish. The short-strap version comes in eight vibrant colors (lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black), while the long-strap design is available in sapphire, cinnamon, and black.
The Design Philosophy: Quiet Innovation
This collaboration isn’t about flashy tech or gimmicks. Instead, it’s a statement on how technology can blend seamlessly into daily life. As Yoshiyuki Miyamae, design director at Miyake Design Studio, explains:
“iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE—the idea of leaving things less defined to allow for possibilities and personal interpretation.”Apple’s vice president of Industrial Design, Molly Anderson, adds:
“This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette was intentionally designed to mix and match with all our iPhone models and colors—allowing users to create their own personalized combination.”Pricing, Availability, and Early Reactions
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Short-strap version: $149.95 (U.S.)
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Long-strap version: $229.95 (U.S.)
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Available: November 14, 2025, at select Apple Stores and online in the U.S., UK, France, Italy, Japan, Singapore, South Korea, Greater China, and more.
While the design community is buzzing with excitement, not everyone is convinced. Some consumers and analysts have criticized the high price point, questioning whether a fabric phone pocket—albeit a beautifully crafted one—justifies the cost. Still, for fans of wearable tech and high design, the iPhone Pocket represents a new frontier: technology that’s as much about
how it feels as what it does.
Why This Collaboration Matters
This partnership signals a shift in how we think about everyday tech. Instead of hiding our devices, Apple and Issey Miyake invite us to
wear them—celebrating the intersection of utility, art, and personal style. It’s a reminder that innovation doesn’t always mean more screens or sensors; sometimes, it’s about making the things we already carry feel more like us.
What’s Next?
With the holiday season approaching, expect the iPhone Pocket to become a coveted gift for design lovers and Apple fans alike. Whether it’s a fleeting trend or the start of a new era in wearable tech, one thing’s clear: the line between fashion and technology just got a lot more interesting.
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