Burger King is making waves with a full-scale SpongeBob SquarePants invasion of its restaurants, launching a limited-time menu inspired by the beloved animated series and timed perfectly with the release of The SpongeBob Movie: Search for SquarePants. The rollout, which began on December 2, 2025, represents one of the chain's most ambitious family-focused marketing campaigns to date.
The Menu: Four Character-Inspired Creations
The SpongeBob menu features
four limited-time offerings that bring the underwater world of Bikini Bottom to life. Each item is designed to appeal to both longtime fans and younger audiences discovering the franchise for the first time.
SpongeBob's Krabby Whopper takes center stage as the flagship item—a quarter-pound beef patty flame-grilled and served on an iconic
yellow square bun (colored with natural spices). It's topped with melted American cheese, lettuce, tomatoes, pickles, onions, mayo, and ketchup, delivering a playful twist on Burger King's signature Whopper.
Mr. Krabs' Cheesy Bacon Tots bring the Krusty Krab's treasure to life with crispy, coin-shaped tots filled with cheese, bacon bits, and potatoes. The tots arrive in a
treasure chest carton, making the presentation as fun as the flavor.
Patrick's Star-berry Shortcake Pie offers a sweet escape with strawberry and vanilla-flavored layers, a cookie-crumb crust, shortcake cookie crumbles, and pink star-shaped sprinkles—perfect for fans with a sweet tooth.
The
Pirate's Frozen Pineapple Float rounds out the lineup, providing a refreshing tropical beverage that captures the essence of the underwater setting.
Beyond the Food: A 360-Degree Campaign
What sets this partnership apart is Burger King's comprehensive approach. The chain isn't just slapping SpongeBob on a burger—it's creating an
immersive brand experience across multiple touchpoints.
Kids can collect
six different SpongeBob toys included with special King Jr. Meals, which come packaged in a
pineapple-shaped Under the Sea Box complete with a limited-edition SpongeBob crown. The Bikini Bottom Bundle offers all four menu items served in the same distinctive pineapple packaging, making it an attractive option for families.
Royal Perks members get exclusive access through the
BK App, where SpongeBob and his friends appear interactively throughout the ordering experience. This digital integration transforms the app into an engaging pre-restaurant experience, allowing customers to interact with the characters before they even arrive at a location.
Strategic Rebrand for Family Appeal
Joel Yashinsky, Burger King's chief marketing officer for the U.S. and Canada, framed this campaign as part of a larger strategic shift. "This truly is a 360-degree plan with fun new food, packaging, great work by our technology team, and fun creative," he explained. The SpongeBob partnership represents Burger King's deliberate move
away from its "creepy king" phase and toward family-friendly positioning.
The campaign aims to attract younger audiences while maintaining loyalty among older customers. By offering both classic menu staples and new items like the frozen pineapple float, Burger King is positioning itself as welcoming to all age groups.
Timing and Availability
The menu launched on December 2, 2025, just ahead of
The SpongeBob Movie: Search for SquarePants hitting theaters on December 19. This strategic timing capitalizes on the movie's promotional momentum and gives fans a reason to visit Burger King during the film's opening weekend.
The offerings are
limited-time only, meaning customers should act quickly if they want to experience Bikini Bottom's flavors before they disappear from menus.
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1.
Burger King Launching a New SpongeBob-Themed Menu2.
What's on the new SpongeBob menu at Burger King3.
SpongeBob menu part of Burger King's new marketing strategy4.
Burger King Bikini Bottom Bundle drops ahead of new SpongeBob movie5.
Review: Burger King's SpongeBob Movie Menu Is A Nostalgic Delight
Sources
1. Burger King Launching a New SpongeBob-Themed Menu
2. What's on the new SpongeBob menu at Burger King
3. SpongeBob menu part of Burger King's new marketing strategy
4. Burger King Bikini Bottom Bundle drops ahead of new SpongeBob movie
5. Review: Burger King's SpongeBob Movie Menu Is A Nostalgic Delight
6. Burger King SpongeBob menu 2025: what's available in Connecticut
