Gopuff Steps Up as SNAP Crisis Looms
Millions of Americans are bracing for a sudden halt in Supplemental Nutrition Assistance Program (SNAP) benefits starting November 1st, triggered by the ongoing government shutdown. In a move that’s turning heads across the retail and tech sectors,
Gopuff—the instant delivery giant—has announced a sweeping national relief effort: up to
$10 million in free groceries for SNAP recipients, delivered in as little as 15 minutes.
This isn’t just a PR stunt. For families facing food insecurity, Gopuff’s offer of
$50 in SNAP-eligible groceries (split into two
$25 credits throughout November) could be a lifeline. The credits are available to anyone with a SNAP EBT card linked to their Gopuff account, and the company promises free delivery with each order.
How the Program Works
Gopuff’s relief program is rolling out in two waves:
-
November 1–15: Use code SNAPRELIEF1 for $25 off SNAP-eligible items and free delivery.
-
November 16–30: Use code SNAPRELIEF2 for another $25 off and free delivery.
Each code is limited to one use per SNAP EBT customer, and the offer ends when 200,000 coupons are redeemed or the date range closes—whichever comes first.
To access the credits, users simply add their SNAP EBT card to their Gopuff account and shop for eligible groceries. The company’s micro-fulfillment centers and proprietary tech enable delivery in as little as 15 minutes, making it one of the fastest relief options available.
Gopuff’s Ongoing Fight Against Food Insecurity
This emergency relief builds on Gopuff’s history of tackling food insecurity. Since 2019, the company has partnered with Feeding America, donating over 1.1 million pounds of food in 2024 alone. The move cements Gopuff’s reputation as a tech-driven disruptor with a social conscience.
Innovation Beyond Relief: Amazon Partnership and Live Order Tracking
Gopuff isn’t just making headlines for its SNAP initiative. The company recently launched a storefront on Amazon.co.uk, offering thousands of grocery products for delivery within an hour to customers in Birmingham and Salford. Orders are packed in Gopuff’s own micro-fulfillment centers and delivered by its team, with launch promotions like up to
50% off Ben & Jerry’s and three-for-two deals on select produce.
In another bold move, Gopuff has introduced a
live video feed feature, letting customers watch their orders being packed in real time—a transparency play that’s rare in the grocery delivery space.
What This Means for Grocery Delivery—and Families in Need
Gopuff’s $10 million SNAP relief is more than a headline—it’s a test of how tech-driven retailers can respond to real-world crises. For SNAP families, it’s a chance to bridge the gap during a government shutdown. For the industry, it’s a signal that rapid delivery platforms can be more than just convenience—they can be a critical part of the social safety net.
Key Takeaways:
- Gopuff is donating up to $10 million in free groceries to SNAP recipients nationwide.
- Relief is split into two $25 credits, available throughout November, with free delivery.
- The company continues to innovate, launching on Amazon and offering live order tracking.
- Gopuff’s actions highlight the growing role of tech platforms in addressing food insecurity.
As the SNAP crisis unfolds, all eyes are on Gopuff—and whether other tech giants will follow its lead.
Sources
1. Gopuff Donating Up to $10 Million in Free Groceries to SNAP ...
2. How Gopuff Works: Gopuff Business Model and Revenue Channels
3. Gopuff donates millions in free groceries to SNAP recipients as ...
4. Rapid grocer Gopuff launches Amazon shopfront | News
5. Gopuff to offer live video feed of orders being packed | The Grocer
6. The Trade Desk takes retail media full funnel with Koddi, Gopuff ...
7. SPECIAL REPORT: Hemp-derived CBD… 'We're operating in a ...
8. Extract Gopuff Food Delivery Data - Web Scraping Gopuff
