The holiday season has officially begun—at least according to Mariah Carey. The self-proclaimed “Queen of Christmas” has once again “defrosted” for 2025, launching her annual festive campaign with a signature blend of humor, sparkle, and viral flair.
Mariah Carey Declares “It’s Time” for 2025
On November 1, Mariah Carey dropped her much-anticipated “It’s Time” video, marking the unofficial start of the holiday season. This year’s announcement featured a playful twist: a grumpy elf, adding a fresh comedic edge to the tradition that fans eagerly await every year. The video quickly made waves across social media, with millions sharing and remixing the clip as the world collectively dusted off their Christmas playlists.
Sephora Taps the Queen of Christmas
Carey’s holiday influence doesn’t stop at music. This year, she’s the face of Sephora’s new holiday campaign, bringing her signature glam to the beauty giant’s festive promotions. The collaboration cements her status as a pop culture icon whose reach extends far beyond the charts. Expect to see Carey’s sparkle on everything from makeup displays to limited-edition products as Sephora rides the wave of her seasonal stardom.
Grammy Awards: “Overrated,” Says Carey
In a move that’s sparked heated debate, Mariah Carey recently called the Grammy Awards “overrated.” The singer, who has five Grammys but has often been snubbed for her chart-topping hits, didn’t mince words when discussing the industry’s most coveted prize. Her comments have reignited conversations about the relevance and fairness of major music awards, with fans and fellow artists weighing in across social media.
Mariah’s Musical Influences and Favorites
Carey also made headlines for sharing her admiration for contemporary artists. In a recent livestream, she named SZA as one of her favorites and expressed her love for rapper A Boogie Wit da Hoodie. The shout-outs highlight Carey’s ongoing connection to the next generation of musicians and her willingness to embrace new sounds.
What This Means for Fans
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Holiday music season is officially underway, with Carey’s “All I Want for Christmas Is You” poised to dominate airwaves and playlists once again.
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Sephora’s campaign promises exclusive Mariah-themed products and promotions, perfect for fans looking to add a little diva magic to their holiday shopping.
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Carey’s Grammy comments have sparked industry-wide discussion, reminding everyone that even legends can feel underappreciated by the establishment.
Looking Ahead
With her annual holiday tour dates expected to be announced soon and her influence only growing, Mariah Carey remains a defining force in pop culture. Whether she’s topping charts, launching beauty campaigns, or stirring up Grammy debates, one thing is clear: when Mariah says “It’s Time,” the world listens.
Sources
1. Mariah Carey ‘defrosts’ for 2025 holiday season with festive announcement
2. Mariah Carey - Wikipedia
3. Mariah Carey Draws Backlash For Latest Christmas Commercial
4. Mariah Carey
5. Mariah Carey declares 'It's Time' with new video
6. 'It's Time:' Mariah Carey Kicks Off The Holiday Season With ... - HOT 97
7. Mariah Carey Says Grammys Are 'Overrated' - WBLS
8. Mariah Carey says SZA is a favorite, loves A Boogie Wit da Hoodie
