Halloween 2025 is here, and if you’ve stepped outside (or scrolled through social media), you know this year’s costume game is on another level. From pop culture icons to classic monsters with a twist, Americans are pulling out all the stops—and the trends are as bold as ever.
Pop Culture Takes Center Stage
This year,
celebrity-inspired costumes are dominating parties and trick-or-treat routes. The headline couple? None other than
Taylor Swift and Travis Kelce. Their high-profile romance has sparked a surge in couples dressing up as the pop superstar and NFL tight end, with Swift’s concert outfits and Kelce’s Chiefs jersey flying off shelves. Expect to see plenty of “Swifties” and “Kelces” at every bash.
But it’s not just about the latest headlines. The upcoming
Wicked movie has breathed new life into
Wizard of Oz costumes. Dorothy’s blue gingham dress, Glinda’s sparkles, and even Toto in a basket are everywhere, thanks to renewed interest in the classic tale.
TV, Movies, and Viral Moments
Streaming hits and viral moments are fueling costume choices.
Wednesday Addams remains a top pick, with Jenna Ortega’s Netflix portrayal inspiring a wave of gothic-chic looks. Meanwhile, horror classics like
Ms. Freddy Krueger and
Chucky are getting modern updates, blending nostalgia with fresh style.
Superheroes never go out of style, but this year,
Spider-Man and
Star Wars characters (especially Chewbacca) are especially hot, thanks to recent movie releases and ongoing fan love.
Group and Couple Costumes: The More, The Merrier
2025 is the year of
group and couple costumes. Friends are teaming up as the cast of
Wizard of Oz,
Stranger Things, or even viral TikTok trends. Couples are coordinating as everything from Barbie and Ken to Beyoncé and Jay-Z, inspired by the TODAY Show’s own road trip-themed costume reveal, which featured anchors dressed as Wayne Newton, Prince, Beyoncé, and Jimmy Buffett.
Classic Costumes Get a Modern Makeover
Don’t worry, traditionalists—
witches, vampires, and fairies are still in the mix, but with a twist. Think neon wigs, LED accessories, and gender-bending takes on old favorites. The
inflatable dinosaur remains a perennial favorite, proving that some trends never die.
What’s Flying Off the Shelves?
Retailers report that the most in-demand costumes this year include:
- Taylor Swift & Travis Kelce couples’ sets
- Dorothy and Wicked Witch from
Wizard of Oz- Wednesday Addams
- Ms. Freddy Krueger and Chucky
- Spider-Man and Star Wars characters
- Barbie & Ken
- Beyoncé-inspired glam looks
Prices are all over the map, with some exclusive costumes fetching
$80+ while budget options and deep discounts abound as Halloween night approaches.
Takeaways: What This Means for Halloween Lovers
If you’re still scrambling for a costume, don’t panic—there’s no shortage of inspiration. Whether you want to channel a pop icon, relive a movie moment, or just make your friends laugh, 2025’s trends are all about creativity and fun.
And if you spot a dozen Taylor Swifts or a parade of Dorothys tonight, just remember: imitation is the sincerest form of flattery—especially on Halloween.
Sources
1. Best Adult Halloween Costumes 2025
2. The Most Popular Halloween Costumes of 2024 (and How You Can ...
3. See TODAY's Costumes for the 2025 Halloween Extravaganza
4. 35+ Best Halloween Costumes for 2025 That Will Steal the Show
5. Halloween Shopping Trends Of 2025 | Analyzify
