The TODAY Show’s annual Halloween bash at Rockefeller Plaza has become a must-watch event for fans of pop culture and morning television alike. This year, the anchors didn’t just dress up—they transformed into a dazzling lineup of American icons, turning the Plaza into a living tribute to the nation’s most beloved figures.
A Road Trip Through American Pop Culture
The 2025 theme was a cross-country “Americana road trip,” with each anchor embodying a different legend from music, fashion, and entertainment. Savannah Guthrie stunned as Miranda Priestly from
The Devil Wears Prada, channeling both the character’s icy demeanor and iconic style. Other standout costumes included tributes to Prince, Beyoncé, Wayne Newton, and Jimmy Buffett, showcasing the team’s creativity and commitment to the bit.
The costumes weren’t just about the clothes—makeup artists and stylists worked behind the scenes to ensure each anchor was nearly unrecognizable, adding to the spectacle and surprise of the big reveal. The result was a visual feast that had viewers and social media buzzing, with photos and clips quickly going viral.
Behind the Scenes: The Magic of the TODAY Halloween Tradition
Since 1994, the TODAY Show’s Halloween party has been a beloved tradition, but this year’s event felt especially timely. In a year marked by division, the anchors’ choice to celebrate American icons—across genres, generations, and backgrounds—felt like a unifying gesture. The team’s playful yet respectful takes on these figures highlighted both their star power and cultural impact.
“From ‘Purple Rain’ to Anna Wintour, the TODAY hosts really came through this Halloween,” noted NBC’s coverage, emphasizing the breadth of inspiration. The event wasn’t just for laughs; it was a masterclass in how morning TV can blend entertainment with cultural commentary.
Social Media and Fan Reactions
Fans took to Twitter, Instagram, and TikTok to share their favorite looks, with many praising the attention to detail and the anchors’ willingness to fully commit to their roles. The TODAY Show’s official social channels posted behind-the-scenes footage and interviews, giving viewers a peek at the preparation that goes into pulling off such an elaborate production.
Hollywood Life and other entertainment outlets featured photo galleries of the costumes, ensuring that even those who missed the live broadcast could catch every glittery, glamorous moment. The consensus? This year’s Halloween show was one of the most memorable yet.
Why This Matters
Morning shows like TODAY have long used holidays as a way to connect with audiences beyond the headlines. Halloween, in particular, offers a chance to showcase personality, humor, and teamwork—qualities that keep viewers tuning in day after day. The 2025 costumes didn’t just entertain; they reminded viewers of the shared cultural touchstones that define American life.
For the anchors, it’s also a chance to step out of their usual roles and show a different side of themselves. As one insider put it, “They don’t hold back when transforming for Halloween each year,” and 2025 was no exception.
What’s Next?
With each passing year, the bar for TODAY’s Halloween costumes gets higher. Fans are already speculating about next year’s theme and which icons might make the cut. If this year is any indication, the team will continue to surprise, delight, and maybe even shock us with their creativity.
For now, the 2025 Halloween extravaganza stands as a testament to the power of fun, fashion, and a little morning TV magic.
Sources
1. Every TODAY Anchor's 2025 Halloween Costume (PHOTOS) - NBC
2. Hollywood Life – Latest Hollywood Celebrity & Entertainment News
3. See TODAY's Costumes for the 2025 Halloween Extravaganza
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